MoiEm Story

May you are intereseted

Symbol

Using lotus as a symbol, MoiEm hand-crafted lipsticks represent the image of Vietnamese women with elegant beauty but still in sync with the global trend. At MoiEm, we believe that beauty comes from love for one’s true self.

Beauty Standart

Beauty Standard

Sometimes we can get stuck in social beauty standards, and forget that we are unique and shine in our own way. When we accept all our flaws as an inherent gift, that's when we can be ourselves. And, the beauty that comes from acceptance always has its charm.

Health is the core value

Let MoiEm tell the story of the lotus flower hidden in the beauty of Vietnamese culture to international friends as national pride in the country's enduring values.